In case you are just starting out in the online affiliate world, you would need to figure out the right casino affiliate program to meet your requirements.
This is an extremely important process to make sure that you do earn some returns in exchange of the efforts you put into this endeavour.
The worldwide online gambling revenue is expected to surpass US$ 94.4 billion by 2024. Hence, it’s pretty clear that this industry is headed for great growth in the times to come. It all boils down to you and how you make the most of this opportunity.
Let’s acquaint you with some tips that will help you choose the best online casino affiliate program to meet your overall objectives.
Profitability is important
It’s important for an online casino to be doing well in order to pay respectable commission to the affiliate marketers.
You will have to carry out your own research in this regard. A good way to do it as by shortlisting 8 to 10 casino platforms and then going through their profit projections, as well as studying their financial results of the last 2 years.
If it has been performing well financially, it will do so in the near future as well. The casino would also most likely have a dedicated digital marketing team carrying out various SEO initiatives for it, putting it in front of as many potential customers as possible.
Suitability of the payment schedule
Check the payment modes offered by the online casino and go through its affiliate program in good detail. You might want to go with a specific affiliate program depending upon your personal preferences in this regard.
Other than that, you will need to check the arrangement offered by the online casino, whether it is a revenue sharing model paying you a fixed percentage or a hybrid program incorporating both the commission models.
This is a very good metric to ascertain the genuineness of an online casino platform. A good way to go about it is by visiting message boards and online discussion forums, and checking what other people are saying about the casino.
Although any negative comments might not have any immediate impact on the profits of the casino, you would want to deal with a credible platform after all. At the end of the day, you would be endorsing that casino, so you need to be doubly sure that you’re dealing with a credible business.
Bundling is not recommended
Carry out some research and you’ll discover that there is no paucity of online casino affiliate programs on the Internet. Before signing up with any of them, ensure that you go through the structuring of the program.
You might come across several multi-brand affiliate programs too. They are known to place multiple players as well as their earnings from different places in one single bundle.
This can have a negative impact on your earnings as your profit can be nullified by someone else’s losses. It’s important to go with an affiliate program that doesn’t have such bundling policy.
Also Read: Flipkart Affiliate Program
Please remember that there are hundreds of different online casino affiliate programs on the Internet. Whichever you go with, you need to be 100% sure that you have properly understood their terms, so that you don’t get any rude shocks later.