We don’t need to tell you that your business needs clients to survive. And in order to get clients, you need to promote your business. But you might be wondering: what’s the most effective way to promote your business?
The answer to your question: through the online medium.
The digital world comes packed with opportunities that can help you promote your business if done right. So, without further ado, let’s take a look at some of these opportunities and see how you can take advantage of them.
1. Create a Social Media Marketing Strategy
First and foremost, you need to put a social media marketing strategy in place. In today’s digital world, a social media presence is a must.
In fact, there are over 3.8 billion social media users around the world.
Creating a social media presence is a great way to keep your existing customers engaged while working to find new customers at the same time.
If your brand isn’t active on social media, it’s time to get started. The first step is to choose the right platforms. Find out where your target audience spends the time and where you’re most likely to reach them. This will tell you which social media platforms your brand needs to be active on.
For example, if you are running a B2B type of business, LinkedIn might be your best bet. Instagram or Snapchat would be your go-to if you’re appealing to a younger crowd, and Facebook serves as a good all-around platform for varied audiences.
You can also take advantage of ad opportunities. Whether you’re running an online business or a brick and mortar store, Facebook Ads comes with an advanced audience targeting system that will send ads right where they’re needed.
Just set the type of audience you want to target, your budget and the duration of your campaign and you’re ready to go.
However, when running a social media marketing campaign, there are lots of things you need to consider, such as what type of ads might suit your business the best, how to make them effective, etc.
If you’re not sure where to start, consider hiring a digital agency to take care of all of that for you.
2. Focus On Email Marketing
As old school as they may be, emails are still one of the most effective marketing tools today. In fact, the average conversion rate of emails is 6.05%, while a social media marketing strategy might only provide a conversion rate of around 1.9%.
But why is that?
Well, that’s because emails are better at building engagement, trust and long-lasting relationships with clients. But that doesn’t mean you should drop social media altogether.
Social media is better at attracting new customers, whereas an email marketing strategy will help you maintain contact with these customers.
So, how can you create an email marketing strategy?
Focus on newsletters. You see, when writing a newsletter, you aim to create informative content, something that offers value to the reader. That’s why email marketing can be so effective.
Since newsletters help you create a more personal connection with your audience, users will not be seeing you as that pushy salesman, but more like their friend. Therefore, they will be more likely to trust you.
So, how do you create a newsletter? Well, first off, you need to figure out what you want to accomplish from it. As we have previously mentioned, newsletters help you establish trust or a long-lasting relationship with the clients.
They can also help you boost traffic to your blog or website and promote your products. Your goals will determine what type of content you should include and how often you should send out emails.
3. Create a Website
It should go without saying that having a website is a must.
When designing your website, be sure to reflect the personality of your brand to let visitors know exactly who you are, what you do and how you can help them.
Think creatively about the colors you want to use, as well as your language, tone, images, video content, etc.
By having a website, you can showcase your products or services in the best way possible. You can also include customer reviews, case studies and testimonials to help build trust in your brand.
4. Implement Search Engine Optimization
In order for prospective customers to find your website, you need to ensure it’s optimized correctly for search engines. If its optimized correctly, when people search for phrases relevant to your products, your website will rank higher in search results, ultimately boosting traffic to your website.
Ways in which you can rank higher in search results include:
- Improving your website’s security
- Improving your page loading speed
- Creating high-quality content on a regular basis
- Adding relevant keywords across your website
- Ensuring that your website is mobile-friendly
Also read – 7 Best Platform to Promote Business Online
5. Create a Mobile App
Think critically about whether a mobile app would benefit your business. First and foremost, an app allows you to increase brand awareness and also improve communication with your customers.
And similarly to having your own website, app development companies can design your application in a way so it perfectly fits your brand.
An app can also help keep your customers engaged and give them a constant reminder of your brand. When someone installs your app on their phone, means that your business will remain visible to them at all times.
You can also contact them directly, by sending them notifications regarding your latest news, promotions, discounts and more. This will give users a reason to constantly interact with your application.
In other words, a mobile application lets you be ever-present in the phones of your target audience. In return, people will get to trust you as a business, become loyal to you and be more likely to buy your products.
All in all, the internet can offer you a lot of opportunities that will help you promote your business. Remember, having your own website is key to promoting your brand ― a website that is professional, informative, eye-catching and mobile-friendly.
This will allow you to gain credibility and help you attract new customers by implementing an SEO strategy, which will help you rank higher in search results and reach a wider audience.
Lastly, don’t forget about email marketing. Newsletters can help you establish a long-lasting relationship with your customer, while also boosting more traffic to your website.