When it comes to creating an e-commerce website, it’s important to use visually pleasing designs. This will help to create positive responses in your customer’s brains and will leave them wanting to return.
With so many design options to choose from, it can be a tad daunting to figure out which designs work the best. That’s why we’ve compiled this list of design trends that will help you create an eCommerce website that is as attractive as those designed by a woocommerce web design agency.
Backgrounds are an essential part of any website and textured backgrounds are making a return in 2022, especially when it comes to real-world textures. This trend allows the digital to meet the physical and will help your customers feel connected to your brand.
Still, many prefer more subtle and neutral backgrounds. Tones like baby blue, beige, and soft yellow are aesthetically attractive to most and give a more sophisticated feel. You can definitely expect to see these colors floating around more in 2022.
When it comes to shopping online, no one wants to spend hours and hours trying to find what they want. With digital inventories expected to expand, it will become even more cumbersome to discover the products you want or need. That’s why filtering is so important and in 2022, we’re hoping to see an improvement where this is concerned.
You’re probably used to seeing navigation displayed on the top or side of websites. This, however, is expected to change in 2022. Already several websites are adding their navigational menus to the center of their page instead of at the top or side.
This choice, although trendy, is still unique and can make your website and business stand out.
4. Mobile Accessibility
More people are using their mobile devices to online shop than ever before. That’s why putting effort into ensuring that your e-commerce website is mobile-friendly is a must. Not everyone has access to a computer and you will want all of your customers to feel included. Otherwise, you could lose some potential clients.
With mobile devices rising in popularity, you can certainly expect to see more of a focus on mobile accessibility with e-commerce websites not only ensuring that their websites are optimized for mobile but also in creating apps that will directly correlate with your business.
5. Interactive Shopping
Interaction has always been important. It makes the consumer feel respected by and connected to your brand. So, hiring a web designer who can handle implementing interactive shopping would be very beneficial to any e-commerce webstore in 2022.
There are, of course, various interactive features that you can include on your website. These include 3D images that help your customer understand the benefits of your products, micro interactions which will help you with understanding what your customers, interactive videos that tell the story behind your brand and the products and services you offer, and more.
6. Dark Mode
The popularity of dark mode started in 2018 and has continued to rise since. This is expected to continue well into 2022 and beyond. There are many benefits to implementing dark mode: it consumes less of your battery, is more friendly on the eyes, and, of course, just plain old user preference.
However, despite the trend and popularity of dark mode, it is important that you offer a light mode as well to cater to those with astigmatism.
7. Micro Animations
You need some entertainment to keep your customers from getting bored and going elsewhere. That’s where micro animations fit in. Micro animations have many benefits. One such benefit is that your customers will have something appealing to look at in case of long loading or processing times. These trendy animations also assist in helping support the user. This, in turn, gives them an overall better experience.
Chatbots have been around for ages. In 2022, however, you can expect to see them become more advanced in helping customers on their purchase journey. This will not only improve the experience of your customers but it will also allow your staff to put their focus elsewhere instead of spending hours helping your clients.
Thanks to millennials as well as the Tiny House Movement, minimalism had become increasingly prevalent and is anticipated to continue rising in popularity. This is true even when it comes to e-commerce storefronts.
When it comes to e-commerce websites, minimalistic designs are more user-friendly and can help your customers in finding what they need in a fraction of the time. In addition to these benefits, it should also help in your page loading times. This will ensure that your customers don’t impatiently click off of your website due to the loading times.
10. Going Green
In 2022, one of the biggest trends is going green. By being eco-friendly, you are showing that you care about the environment. Since online shopping has become more popular than shopping in person, the use of plastic has increased and consumers are holding the companies that they buy from accountable. This means that you should put a focus on using non-toxic materials that will cause less damage to the atmosphere.
In addition to these changes, ensure that you are giving your buyers enough prevalent information about the products you offer. This will hopefully ensure that they are happy with their purchase and will not make a return, which can also impact our environment.
These 10 trends are expected to be on the rise throughout 2022 – but these are only some of the trends that are important. With e-commerce stores becoming more and more popular, figuring out what the customers want and expect in terms of design will certainly keep the trends changing. However, that does not negate the fact that these 10 trends will continue to dominate the e-commerce world throughout the year.
So, in order to keep your customers happy and wanting to return to your business, take into consideration these important design trends for your e-commerce website.