Considering innovation’s accelerated speed and pace, staying fierce and competitive on the market has never been more challenging. Heavily influenced by the arising of the latest and advanced modern technologies, businesses are becoming more tech-driven every day. Moreover, the Covid-19 pandemic accelerated the digitization of enterprises worldwide, as the pandemic has sped up digital transformation by 5.3 years, according to a study.
Enterprises of all sizes have started to realize how significant their online presence is, and more importantly, how tightly it’s connected to their future growth. Even companies that were previously famous for conducting most of their business operations through physical locations quickly jumped on the digital bandwagon and started to worry about their online existence, and consequently—growth.
And online growth is nothing else than implementing and utilizing specific online or digital marketing tactics to improve the revenue, sales, and overall development of any given company along with its brand. Modern-day enterprises tend to influence many online channels like their websites, social media platforms, email campaigns, search engines, and others to market, promote, and boost their products or services. Compared to the standard or conventional forms of marketing, digital marketing utilizes only web-based channels, and it takes place entirely online.
Nowadays, when online consumers are more demanding than ever and expect companies to provide a spotless shopping experience on all their devices, enterprises are rightfully advancing their online growth strategies by using the best digital marketing strategies available. The exciting thing here is that most of these growth techniques are pretty affordable and result in an amazingly high return on investment.
So, if you’re a savvy marketer who’s trying to improve your clients’ digital efforts, or you’re running an independent business, and you’re trying to reach sustainable online growth for your online efforts—you’re in the right place. Keep reading further to determine how to level up your enterprise’s online growth by implementing the five most powerful tactics in 2021.
- 1 Improve Your Business’s SEO Efforts
- 2 Consider Starting An Affiliate Partnering Program
- 3 Start Using Chatbots On Your Webpage
- 4 Apply Marketing Automation For Successful Campaign Delivery
- 5 Personalized Trading Is The New Frontier
- 6 Final Words
Improve Your Business’s SEO Efforts
Search engine optimization, or SEO, is an online growth tactic and a simple marketing technique that deals with your company’s website optimization to enhance the amount and quality of its organic traffic from search engine results. To get the best results and grow your business fast, we advise you to get a renowned digital marketing agency specializing in enterprise SEO services to boost your rankings and scale inbound lead generation.
First, they’ll begin SEO optimization by performing a full SEO audit on your website, which is a thorough review of it. The SEO audit will identify your site’s strengths and weaknesses. Then the SEO experts will build a practical framework that will accommodate and scale your site’s pages using directories, folders, and URL structure.
Next in line is the content and internal linking part of your website. You should research your target audiences and buyer personas, prioritize content creation, mapping the best keywords, implement internal linking, and anything in between. SEO optimization is not an online growth tactic that’s done just once. Instead, it’s a natural process where on-going optimization and education go hand in hand. Improve your business’s SEO efforts and generate more organic traffic to your website, stimulating your business’s online growth.
Consider Starting An Affiliate Partnering Program
The main benefit of affiliate marketing is that you improve your sales by partnering with third parties to execute your marketing operation. Affiliates are commonly companies or individuals who promote your service or products, and in exchange, you give them a commission for every sale made through them. Bonus commissions are previously discussed with each affiliate separately because there are several ways they can be compensated.
PPS or Pay Per Sale
This is the most advantageous type of affiliate marketing for your online business because you will only compensate the affiliate after a consumer purchases your product. Or to put it more simply, until you make a sale, you don’t have any costs.
PPC or Pay Per Click
If you implement this tactic, the commissions will rely on online traffic generated by clicks from users on the affiliate’s content linked to your site. This method is recommended for businesses with a broader range of branding goals beyond increasing profits.
PPL or Pay Per Lead
PPL is the most complex affiliate method, and it’s widely used in small and medium-sized enterprises. The affiliate has to stimulate consumers to fill some inquiry form, resulting in closer cooperation between the prospect and the vendor.
All of the above-mentioned affiliate marketing tactics are developed to support you scale your work and positive ROI results. Therefore, by partnering up with the right affiliates, you can fastly make growth and obtain a firm position on the market.
Start Using Chatbots On Your Webpage
Chatbots are within the most trending technologies for online growth currently. They are broadly used as conversational assistants that communicate with potential customers and convert them into leads. Chatbot’s goal is to build a good connection with a prospect on the initial contact and generate interest in your service or product.
The benefit of using chatbots is that you can cut labor expenses while performing several tasks, like data gathering, customer interaction, and acquisition. There are numerous ways you can implement chatbots into your business. You can employ programmers to design the custom chatbot with your business needs most adequately, or you can purchase ready-made chatbot services from the already established chatbot companies.
Apply Marketing Automation For Successful Campaign Delivery
Marketing automation tactics can differ in their goal, but their primary benefits are pretty consistent. Automating your marketing will save you precious time while boosting your brand’s customer experience and online development. Automation tools enable you to transform users into prospects quicker by simplifying your marketing processes.
First, automation allows you to plan content distribution on social media that images the inert part of your audience. Once they receive messages with tailored or unique offers, there’s a higher chance for them to start their shopping tour instantly.
Also, marketing automation is essential to re-establish contact with old customers. By spreading relevant product information and promotion news, you can regain some of your long-gone customers that will strengthen your sales. Finally, the most significant benefit of this strategy is customer partition. The automated tracking will categorize your users into sections based on brand awareness degree.
Personalized Trading Is The New Frontier
Personalized marketing is the foundation of a customer-oriented business approach that’s quite popular across the global market now. Personalized purchasing experiences are vital to higher sales numbers. This marketing technique requires applying ML and AI-driven tools, which will allow you to customize the customer voyage and meet your prospect’s expectations.
The simplest personalization model is demographic targeting, through which your webpage’s adjustments modify according to the guest’s location. However, the most powerful personalization method is customized suggestions based on the user’s search history. Consequently, this will make your website’s visitors surf your online site much longer, which gives you a better chance of making a sale.
Nowadays, profitable eCommerce companies leverage personalization tech because they acknowledge that online trading heavily relies on AI and ML calculations that analyze consumers’ buying histories and predict their next purchase. Personalized offers constantly confirm their high efficiency for attracting customers and genuinely encourage online growth.
All the above-mentioned marketing tactics somehow intersect with one another. Therefore, the ultimate and most powerful marketing strategy to reach sustainable online growth isn’t about choosing one method, tactic, or channel. Making a combination of various techniques is what will force your higher levels of development. So, if you are looking to try out the chatbots for your online business model, you might as well mix in one more of the powerful tactics we recommended in this article.