Technology has been a driving force in industries ranging from food production to space exploration, and the impact of cellular technology has been massive.
Smartphones have changed the way many businesses work in the past ten years, with many companies understanding that this device that connects people across the world can have a huge impact on their bottom line.
In the United States, it is estimated that there are more than 260 million people with a smartphone, which accounts for about 80% of the population.
The popularity of these devices has ensured that businesses and companies that can capitalize on marketing to these users have a far greater chance of success than those that cannot. For many companies, this means having a mobile-friendly website.
What Does Mobile-Friendly Mean?
When a website is mobile-friendly, it means that the website has been developed and then optimized for use on mobile devices like phones and tablets.
This means that the website should be able to load quickly on a mobile device, should look sharp and crisp even on a small screen, that there is a good ratio of white space to images, and that all the links on the website work for mobile phone users.
It is important to remember that users will want to return to websites only if they are easy to navigate, they look good, and they load quickly. If the images and text on a website are too small, forcing users to zoom in constantly, there is a good chance they will not want to return nor recommend your website to other mobile phone users.
The other main factor that drives visitors to remain on a website is how responsive it is. That is why one of the key factors to consider when making a website mobile-friendly is web design.
Also Read – 5 Ways to Drive Organic Traffic to Your Website
Choose Your Web Design Carefully
When it comes to designing a mobile-friendly website, the best way to ensure that the biggest proportion of users will be able to view it as it is intended is by making use of responsive web design. This design process involves the use of HTML and CSS to create a website that can adapt to a users’ device and automatically resize, hide, enlarge, or shrink certain aspects of the site to make it look good on screens of varying sizes. A website made with the principles of responsive web design in mind will look just as good on a five-inch smartphone screen as it would on a 23-inch desktop monitor.
Another popular web design solution for businesses looking to cater to mobile audiences comes in the form of dynamic serving that involves the use of a built-for-mobile website that is separate from a company’s regular, desktop-friendly website. Both websites use the same URL and will thus be accessible in the same way. The dynamic serving server will serve different HTML code to the device depending on whether they are accessing the site via a desktop-based browser or a mobile-based browser.
For an idea of what kind of design elements award-winning websites use, be sure to check out the entries in the annual American Web Design Awards, one of the largest showcases of online design in the world, for a look at what the top website designers are capable of.
Implement SEO Best Practices
Once your website is live and responsive, the next way to ensure that it is mobile-friendly is to ensure that search engines will offer your website when your audience searches for relevant topics and fields you can assist with.
Thanks to the growing popularity of online shopping, which now also includes mobile shopping, search engine optimization, or SEO, is more important than ever. This is because search engines like Google are just giant indexes of all the pages that exist on the internet. When a person searches one of these indexes, the search engine will look for keywords and phrases from all the websites it has access to and finds those that fit the search category the best. SEO’s role in the process is to ensure that a website is correctly optimized so that it appears in relevant searches.
There are several SEO best practices for mobile devices that you can employ easily on your website. One of the most important is making sure that the content on your site includes compelling title tags and an informative meta description. Title tags are the clickable headlines users will see on their browser’s search results page. They give users insight into the content they are clicking on. They can be described as the first impression of your website. These title tags should include your website’s target keywords, and they should be descriptive and concise. Similarly, meta descriptions, which are the descriptions that appear beneath the title, should be unique, include a website’s target keywords, and should provide an accurate summary of the content.
There are several other SEO optimization techniques that businesses should keep in mind when running a website, so business owners should always do their research when looking to improve their site’s visibility.
As more and more people embrace online shopping, with 25% of Americans admitting that they shop online at least once per month, ensuring that your business has an online presence is more important than ever. Having a mobile-friendly website will ensure that your business is accessible to potential customers no matter what platform they are on.