How to Use Twitter for Business and Marketing

How to Use Twitter for Business and Marketing


Social media plays an important role in business and marketing. There are different social media platforms available on the Internet and each one has its own features.

One of the most popular social media platforms is Twitter. What makes it unique from other social media websites is its 140 characters limit for every post.

Most businesses have a Twitter profile but they hardly know how to use it to its full potential. This short message communication tool has a lot to offer than just online communication. 

If you have a twitter profile or is planning to make a profile for your business, then you must ponder upon the following factors to get the best methods to Use Twitter for Business and Marketing:

Here is How to Use Twitter for Business and Marketing:

1. Create a brand-centric Profile to have a good impression

Your profile should consist of a detailed and concise bio, avatar, and cover images to look impressive.

It should be able to explain your business in a single glance. It is highly recommended to use visual elements in your profile. It is better to provide a link to your website or landing page in your twitter profile. 

2. Tweet often and tweet short

Twitter allows you to post as many tweets as you please in a day. A tweet is forgotten very quickly, which is why it is important to tweet often. There is no fixed frequency set for tweeting.

You just have to make sure that you tweet often to be in the limelight and gain the constant attention of your followers. Also, tweets should be to the point and short.

Posting unnecessarily long and irrelevant tweets is a big turn off. Twitter allows 140 characters limit for a tweet. It is advised to leave some additional space for others to add content while retweeting your post.

3. Build Your Followers

Determine ways to increase your followers base.  If you have a high number of Twitter followers that are engaged and well-targeted, it can certainly benefit your business.

There are many online tools that help in increasing Twitter followers using relevant data and analytics. Social Quant is one such tool.

4. Engage in Twitter conversations

It is very important to engage in Twitter conversations that concern your brand and profile. Always reply to tweets about your business be it a positive or negative comment as soon as possible (preferably within 24 hours).

This helps you in building a positive image of your brand regarding the fact that you value your customers and thrive to provide them the best.

It is also important to engage in retweets and mentioning others in your posts. This helps in building social capital. This practice will make others retweet your content. 

How to Use Twitter for Business and Marketing

5. Engage with the right influencers

By engaging with influencers, you’re creating the opportunity to increase your followers’ base and engagements, thus attracting more traffic to your website. It is important to identify influencers in your area of business for they already have the audience you are looking for. Hence, engaging with them will earn you manifold benefits. There are various tools that help in identifying qualified followers related to your business. 

6. Use the Right Hashtags in the right number

It is important to use hashtags while posting any content. But, the hashtags should be relevant and related to your business. Some people have the habit of squeezing too many hashtags in their posts, but that is the worst idea. The ideal number of hashtags is 1 or 2. Anything beyond that is unnecessary. No hashtags at all is also a bad idea for hashtags work as a keyword for your business. 

How to Use Twitter for Business and Marketing

Rite tag is a tool that helps in identifying the right hashtags as per your business domain. There are many Hashtag Research Tools for marketers. We can use the right hashtags and find prospects who may be interested in your business, products, or services.

7. Research your competitor’s audience and tweets

It is a good business practice to know your competitors inside out. Knowing your competitors can help you in learning their strengths and weaknesses.

Similarly, researching your competitors’ Twitter followers can help you know who they are connecting with.

It can help you connect with new people. Researching on their tweets can help you know how they are performing and what you can improve in your own tweets.

8. Follow Relevant Users

It is not important to follow everyone who follows you. Instead, follow the relevant users. But what constitutes relevant users? That would include your customers who are your followers, your competitors, influencers, and people who share or retweet your posts.

There are many tools that are specially designed for Twitter. A plethora of online tutorials can also help you in learning the basics of this social platform and use it effectively for business and marketing.

Also Read:

These are the best methods to Use Twitter for Business and Marketing 🙂

3 thoughts on “How to Use Twitter for Business and Marketing”

  1. Hey Rahul, thanks for sharing your wonderful article on Twitter for Business and marketing. Well, I was planning for a social media marketing plan based on Twitter. Your article has helped me a lot. (Y)

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